LeadsEvery call, form, and walk-in captured, claimed, and followed up.
An unclaimed queue with a response clock. Capped personal pipelines. Every lead has a next step and a due time or it goes back in the queue. Booked jobs hand off straight to the RO.
The problem it fixes
A customer calls at 4:50 on a Friday. The advisor writes the name on a sticky note. Monday the note is gone and so is the job. Shops do not lose leads because they are bad at selling. They lose them because nobody owns the follow-up and nobody can see it slipping.
One queue, a clock on every lead
Calls, web forms, texts, and walk-ins land in one unclaimed queue with a response timer. Anyone can claim one. If nobody does in time, the owner hears about it.
Capped pipelines
Each advisor can hold a set number of open leads. Hit the cap and you close some out before you claim more. Leads stop dying in one person's pile.
Every lead has a next step and a due time
No lead sits without an action. Call back Tuesday 9 AM. Send the estimate by noon. If the due time passes, it flags. If it is ignored, it auto-releases to nurture and the queue.
Nurture and auto-release
Leads that go quiet drop into a nurture sequence: a check-in text, a reminder about the estimate, a note when the schedule opens up. When they reply, they come back to the top.
Booked to RO in one step
When the job books, the lead becomes the RO with the contact, vehicle, photos, and insurer already filled. Front Desk picks it up at check-in.
Sits on top. Never replaces.
Leads lives in front of CCC ONE. When a lead books, Body Shop GM creates the workfile with the customer and vehicle already entered so the estimator starts on the estimate, not the data entry.The full integration explainer →
Who uses it
Works best with
Leads questions
What is a collision repair CRM?
A system that captures every inbound lead for the shop, assigns it, tracks follow-up, and converts booked jobs into repair orders. Leads is the collision repair CRM inside Body Shop GM.
Where do leads come from?
Phone calls, website forms, text messages, walk-ins entered at the counter, and referrals from partners. All land in one queue.
What happens if nobody claims a lead?
The response clock runs. Past the threshold you set, it flags on the board and in the owner's Rundown.
Why cap pipelines?
Because a lead in a pile of 40 gets no attention. Caps force close-outs and keep every open lead worked.
Does it text customers?
Yes. Follow-ups and nurture messages go by text with full SMS consent tracking.
See Leads run on your ROs.
Thirty minutes. Bring three estimates and we'll show you what they missed.